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GENY Special Coatings – a global leader in “ convenient and cost-effective ” road marking products.

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Shanghai GENY Engineering Machinery Co., Ltd.

GENY ( Shanghai GENY Engineering Machinery Co., Ltd.), a subsidiary of Tatu Highway Group , is one of the earliest professional suppliers in China engaged in the research and development and production of " Field and Yard Series" road markings (small-package paints , miniature line markers) and related products . For a long time, GENY has leveraged the group's globally leading technological research and development and product manufacturing capabilities, fully utilizing the advantages of the Yangtze River Delta's high-quality manufacturing resources, and has consistently focused on the research and development and production of high-performance, cost-effective " Field and Yard Series" road marking paints and related equipment and facilities . It has now become a representative enterprise of " convenient and cost-effective " road markings and related products globally.

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Brand Features
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Corporate Vision

No Need to Ask for Help with Field and Yard Marking, Self-Assembled Supporting Facilities

From factories and communities to government offices and schools , we use small-sized paint packages of different sizes, along with easy-to-use line marking tools, to make small-area line marking no longer require assistance or become expensive; we also offer a full range of traffic safety facilities, guided by the "Installation Instructions," to ensure that safety facilities in courtyards are no longer difficult to install or purchase. We believe that every line is not just a boundary, but a bridge connecting GENY and the campus . Every facility is not just a warning, but a testament to the tacit understanding between GENY and the owner. Rooted in fertile soil, with feet firmly on the ground . Dedicated to craftsmanship, creating a wonderful campus .

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Genetic Origin Tracing-The synergy between Geny and Tatu Road
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Covering 100+ countries and regions worldwide

GENY 's products and services have successfully entered more than 100 countries and regions worldwide . Their superior versatility and strong environmental adaptability make them a globally trusted expert in convenient and cost-effective road marking products .

GENY's strength, witnessed by the world.

With services in over 100 countries and regions, GENY demonstrates not only its strength but also its reputation, showcasing its powerful influence in the field of field markings and related facilities

Unique advantage, control of the whole situation

As a brand under Tatu Highway Group , GENY Shared Group is a top-tier resource, being the world's only supplier of the entire road marking industry chain, achieving full control over everything from upstream raw materials and core components to end products and services.

Vertical integration, value deepening

Our business spans "intelligent production of road marking paint", "R&D and manufacturing of construction equipment", "professional construction technology output" and even "complete construction of road marking factories", truly realizing a closed-loop ecosystem of "R&D-production-service" in a niche field.

Collaborative empowerment to reduce costs and increase efficiency

The synergistic effect of the entire industry chain enables GENY to strictly control quality and cost at the source, optimize efficiency during the process, and ultimately provide customers with highly cost-effective one-stop solutions for road markings and related facilities , reshaping industry value standards.

Continuous innovation, technology as the foundation

GENY and its parent group have been deeply involved in the road marking industry, with consistently high R&D investment, and have applied for more than 290 national patents, including more than 150 invention patents.

Comprehensive coverage, addressing pain points

The patent portfolio covers multiple dimensions such as "special equipment, road marking materials, smart manufacturing, and environmental protection processes," directly addressing core pain points in the industry such as construction efficiency, material durability, and environmental compliance .

Application transformation, empowering products

Each patent document represents the culmination of technological strength, ultimately transforming into stronger adhesion, better weather resistance, improved controllability , and higher usability of products , collectively building the core competitive barrier for GENY products.

Surrounding the core, radiating across the country

Five modern, specialized production bases located around five major national-level urban clusters — Beijing-Tianjin-Hebei, the Yangtze River Delta, the Greater Bay Area, Sichuan-Chongqing, and the Central Plains — ensure the production capacity and delivery time of GENY products .

Production capacity assurance and agile response

The five major bases operate in synergy, enabling localized production and supply of all categories of road marking paint and related equipment, forming a production capacity depth and 24/7 service response network that is unmatched by its peers.

GENY Manufacturing, Comprehensive Protection

From the north to the south, from the coast to the inland, GENY 's manufacturing network is deeply integrated into the country's development trajectory, ensuring that every can of paint, every piece of equipment , and every facility can be delivered to customers efficiently and reliably.

Co-line production

GENY products and the entire range of " TianTu " road marking paints share the advantages of intelligent manufacturing on the same production line located in five major city clusters , ensuring a high degree of consistency in product quality .

Same technological origin

Inheriting 30 years of technical accumulation in road marking materials from " TianTu " , core production technologies such as international formulas, modern processes, standardized quality inspection, and traceable processes are directly applied .

Resource sharing

Leveraging Tatu Highway Group's global supply chain system, we achieve unified procurement of raw materials, effectively control costs, strictly guarantee quality, and have a significant cost-performance advantage.

Genny Brand

Shanghai Genni Construction Machinery Co., Ltd. is a subsidiary of Tiantu Road Industry Group.

Tiantu Empowerment · GENY's Advantage Tiantu Empowerment · GENY's Advantage Tiantu Empowerment · GENY's Advantage
Tiantu Empowerment · GENY's Advantage
Tiantu Empowerment · GENY's Advantage
Quality Assurance Quality Assurance

Leveraging Tatu Highway Group's shared production system and end-to-end quality control standards, GENY products outperform the industry average in key indicators such as adhesion and weather resistance , providing durable and reliable material quality assurance for road markings and significantly reducing road marking maintenance costs.

Costs are controllable Costs are controllable

Relying on TianTu's large-scale production base, GENY's " convenient and cost-effective" road marking paint has lower costs , better formula structure, and more substantial weight than similar products , providing " field and yard markings" with higher performance and better cost- effectiveness , reducing the overall cost of field and yard markings with longer life and less material .

Service linkage Service linkage

Leveraging the group's nationwide operational network and digital service platform, GENY has established a comprehensive service linkage mechanism covering the entire lifecycle from solution design and product delivery to construction guidance and after-sales support. This ensures that customers receive efficient responses and professional support at every stage from procurement to use , maximizing project value.

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Same line and Same quality · Originating from Tatu Professional Base
Design drafts1
Raw material warehouse
Design drafts2
Zhengzhou production base
Nantong No. 1 Base
Nantong No. 2 Base
Cangzhou Base
Chengdu Base
Lanzhou Base
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Geny Plan · Field Practice

With the further deepening and adjustment of industrial policies in the Yangtze River Delta region and the further increase in the concentration of the domestic road marking paint industry, Shanghai GENY, with its own technological innovation, brand influence and comprehensive development strength, has now become a co-production brand of the global intelligent road marking paint manufacturing plant managed by "GENY".

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Large-scale factory and mine demarcation project
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Community parking lot marking
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Hospital campus boundary demarcation project
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Industrial Park Marking Project
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